109 F unveils its new Spring Summer collection in Mumbai

Published on March 23, 2015 16:28:34 PM
Aalia Bedi, Shraddha Sharma, Shipra Khanna and Krushnaa Patil

One of India's leading women's brands,109°F recently unveiled its new Spring/Summer collection in the city.

The launch event celebrated the fierce, fun, flirty, fiery and funky spirit of a woman who takes on the world in style. To mark the occasion, the brand invited and felicitated women who have made a mark in different walks of life. Chef Shipra Khanna, Aalia Bedi (daughter of Pooja Bedi), singer-lyricist Shraddha Sharma and mountaineer Krushnaa Patil were among those honoured. Said Rahul Mehta (MD, 109°F), "The Indian woman of today wants to do her own thing and do it on her own terms. We wanted our Spring/Summer collection to capture this fun, feminine and fierce spirit. Through this line, we want to put the 'F' back in fashion." Among the celebs who honoured the ladies at the event were Pankaj Udhas, Pooja Bedi and Viren Shah.