Amway India to reap rich harvest with DSA guidelines
D SIVA RAMI REDDY :
Amway India, the direct selling company, is all set to revive its business to the next level with Government of India framing guidelines to steer clear of any misgivings the law enforcers had about the operations of the Company. The Rs 7,500 crore direct selling industry which is growing at a CAGR of 22 % expected to bring cheers to the sagging ‘business owners ‘ of Amway India in Telangana and Andhra Pradesh.
The new norms aim at protecting consumers from frauds by mandating direct sellers to maintain confidentiality of private information of buyers and maintain records of complaint redressal issues.The news guidelines also specifically makes it mandatory for e-tailers and online market places to get prior written consent of the direct selling before soliciting sales.
Amway India, in a statement, said the move would spur the growth of direct selling in India and drive entrepreneurship. “Amway India does not charge any entry fee to the distributors. Further, distributors are free to exit anytime. All of Amway’s products are backed by a refund policy. The guidelines reinforce our faith in India where we have invested more than Rs. 600 crore to set up a world-class manufacturing facility employing, directly and indirectly, close to 1,000 people,” the company said.
Established in 1995, Amway India commenced commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company. It is a wholly owned subsidiary of Amway Corporation with headquarters located in Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway has spent in India, more than 30% of the USD 335 million allocated for global expansion.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care.
All Amway products are supported by a money back guarantee for 100% satisfaction of use. Any distributor or customer can return products within 30 days from the date of purchase.
Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand while Artistry is among the world’s top five, largest selling, premium skincare brands. The ‘Direct Selling Guidelines 2016’ framework, released by Food and Consumer Affairs Minister Ram Vilas Paswan, prohibits pyramid as well as money circulation schemes.